THE BUSINESS OF ART
presented by Dan Koffman
The Following list of 65 topics are each being offered as workshops.
You can choose “by-the-numbers” the topics for workshop focus.
Most workshops run for 2 hours at Koffman’s Studio on Camano Island
and can be shared by up to three participants.
Contact Koffman for details:
e-mail: dan@koffman.net
or call: 360.387.3024
BUSINESS OF ART Topics Include:
1. Making the Personal Declaration
2. Doing what Artists do: museums,
galleries, books, observation
3. Art is Choice
4. Being Honest with Yourself
5. Do You need Help?
6. Classes/Seminars/Reading/Consultants
7. Taking the Leap
8. Taking the Market Pulse
9. Studying the Ever-Changing Market
10. Real Time and on the Internet
11. Taking Notes
12. Lists
13. Your Personal Brand/YOU in the Market
14. Your Special Touch
15. Developing Your Style
16. Finding Your Artistic Voice
17. Creating your Mission Statement
18. Creating your Business Plan
19. Biz Plan as Blank Canvas
20. Identifying your Art/Business Goals
over next 1/3/5/10 years
21. Setting up your Business
22. Filing Plan and System
23. Simple A-Z Manila/Pendeflex
24. Complex File Boxes to Cabinets
25. Manifesting Ideas into Reality
26. Keeping Your Balance
27. Effective Networking
28. Building Mailing Lists
29. Deciding on Your Deliverables
30. Originals/Pricing
31. Prints/Pricing
32. Evaluate Needed Supplies/Suppliers
33. Other Business Gear
34. Phones/Fax/Copier
35. IT- Your Learning
36. ID needed IT
37. Line it up
38 Buy it
39. Start the Learning
40. or- Find someone who will do it for you
41. Professional Assistance
42. CPA
43. Lawyer
44. Your Presentation
45. Your Bio
46. Certificates
47. Labels
48. Wrapping
49. ID Your PR Plan
50. ID Your Marketing Plan
51. ID Your Advertising Plan
52. You, Your Art and Community
53. Get into Production
54. Stay in Production
55. Stay in Integrity
56. Taking Your Art Out into the Market
57. The Power of No
58. The Power of Yes
59. Art Coaches
60. Shifting Focus
61. Regular Evaluations
62. CHOICE
63. Patience
64. REWARDS
Creating Your Own Carrot
Daily/Weekly/Monthly/Yearly/Lifetime
65. Reinvention/Reimagining